Dr. Boris Kurtsev is the founder and principal of GynuraOnline and related health product enterprises in Cyprus, best known for pioneering the cultivation, research and therapeutic application of the medicinal Gynura plant in Europe and developing a range of plant-based wellness products based on scientific study and traditional herbal knowledge.

Dr. Kurtsev has championed the introduction and study of Gynura procumbens as a dietary and medicinal plant, overseeing cultivation projects, product development, and collaboration with scientific and medical professionals across Europe and Asia. His work focuses on integrating plant-based health solutions with modern research to support metabolic, cardiovascular and dermatological wellness.